Two decades ago, Lizhou was born in Yixing, China’s Cable City. It wasn’t just to enter an industry—it was driven by a sense of mission. At that time, the market was flooded with products of varying quality, leading to frequent safety hazards and significant losses for many customers due to unreliable cables. We recognized that while cables are a part of the infrastructure, they are critical to the success of every project and life and property safety. Therefore, we were determined to create a brand that customers could truly trust, providing them with wires and cables that are safe, durable, and high-performing.

While some suppliers cut corners to reduce costs, we remained steadfast in our belief that quality comes first. We deliberately turned away from the low-quality market to build the strong brand reputation we have today. We firmly believe that high-quality cables do more than just ensure the safety and success of their projects—and save costs for our clients in the long run.

We are working towards reducing our carbon emissions, with steps taken across our production, fleet, and operations, and in support of the circular economy with our cable recycling facility. We are keen to work with our clients and supply chain to achieve our collective sustainability goals.